Jewelry has traditionally been a considered purchase for consumers. New research confirms that while demand for jewelry ...

Market Segmentation is the process of dividing a market into smaller subgroups based on demographics, geography, behavior, and psychographic factors. Each segment is then analyzed for its ...

The high-tech marketplace provides not only customer service challenges, but also the tools to help companies conquer ...

With their ability to track TV viewers' behavior, including what they watch and search for on their TVs, smart TVs are a ...

LG has licensed tech that claims to interpret TV users’ feelings and convictions. The company will use this data to more ...

The factors of production are land, labor, entrepreneurship, and capital. These inputs are needed for the creation of goods and services. Those who control the factors of production often enjoy ...

Look for trends and commonalities that reveal more significant market segments. Then, delve deeper into psychographic factors like attitudes, values, interests, and lifestyles. Employ surveys, ...

If you thought ads were intrusive before, you haven't seen anything yet. LG has recently signed a multi-year agreement with a ...

Three of the most common aging-related diseases share many of the same risk factors — and they can all be reduced through lifestyle changes. That’s according to a new study from Mass General ...