Related Terms: Business Cycles; Industry Life Cycle The theory of a product life cycle was first introduced in the 1950s to explain the expected life ...

Hofer (1975, p. 798) argues that "the most fundamental variable in determining an appropriate business strategy is the stage of the product life cycle". Likewise, Biggadike (1981) identified the ...

Each product life cycle comprises introduction, growth, maturity, and decline stages. Proper planning throughout these stages can prolong the profitable phases.

A life cycle in business follows a product, business, or industry from development to decline. Product life cycles are the most common and include the following stages: development, introduction ...

A profitability curve is a basic graph that shows how a specific product produces a profit, or loss, over the course of its life cycle. Profitability curves are important to financial leaders at a ...

Gerard J. Tellis, Claes Fornell, The Relationship between Advertising and Product Quality over the Product Life Cycle: A Contingency Theory, Journal of Marketing Research, Vol. 25, No. 1 (Feb., 1988), ...

The 'Product Life Cycle' (PLC) holds that brands - like mankind - are fated to die after phases of growth, maturity and decline. This idea has long influenced marketing thinking, whether as a ...

The concept of the maturity stage of the marketing mix is based on product life cycle theory, which states that products and services have sales patterns that fall into four stages: introduction ...