Leonard J. Parsons, The Product Life Cycle and Time-Varying Advertising Elasticities, Journal of Marketing Research, Vol. 12, No. 4 (Nov., 1975), pp. 476-480 ...

Two integrated communication approaches should be used to support a product launch. A push strategy communicates product information through distribution channels such as distributors and retailers.

In a world beset by war, corruption, and environmental destruction, many assume that the greatest threat to humanity is evil ...

What is solar battery storage and how does it work at home? - Using the same technology as electric car batteries, solar ...

Researchers have found that non-REM sleep actually helps strengthen memories, while REM sleep cleans them up and prevents them from overlapping. This process is associated with a neurotransmitter ...

Average selling price is affected by the type of product and the product life cycle. Average selling price is usually reported during quarterly financial results.

Add it to a pitcher with ice and let the flavours gently infuse. Healthy overnight oats are great, a hearty bowl of Greek ...

Arnaub Chatterjee, Datavant president and GM of life sciences, says the company will streamline data linking and evidence ...

Q&A with Dnsys CEO Sage Dong on seeling almost 10k exoskeletons, crowdfund-launching the Z1 knee model, and making “powered clothing” mainstream.

A cash cow is one of the four BCG matrix categories that represents a product or business with high market share and low market growth.

HDFC Life is expected to report robust double-digit growth in both annual premium equivalent and value of new business in Q1FY26, with strong premium momentum, improved margins, and receding ...