This is because UAB MarComm is required to track every single marketing expense we make, then provide that list to the UA System. There’s a process in place called the Marketing Approval Process that ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

Having a marketing strategy that outlines this process and more is a crucial step in converting consumers into customers. Article Sources Investopedia requires writers to use primary sources to ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

To monitor and adapt your content marketing process, an analytics engine is built into the platform, but if you’re struggling to draw insights, Uberflip offers a wide range of useful tips and ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...

This is what AI is actually changing in B2B marketing — and why your next career move depends on how fast you adapt. The post ...