Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. Soccer superstar Lionel Messi has partnered with White Claw’s parent company to create a new hydration beverage ...

Lionel Messi’s sports drink brand, Más+, has filed a lawsuit against Prime Hydration, accusing them of “anti-competitive” behavior. Prime is the popular beverage company co-founded by YouTubers Logan ...

Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. Despite Messi’s star power, the drink still faces a challenging market, with longstanding competitors. And the ...

New York (CNN) — Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. Soccer superstar Lionel Messi has partnered with White Claw’s parent company to create a new ...

Messi’s announcement quickly drew comparisons to the popular Prime drink, co-founded by YouTubers KSI and Logan Paul. Fans and commentators on social media, including KSI himself, noted the ...

Now, in the most YouTuber-turned-boxer-turned-business-mogul move possible, Prime co-founder Logan Paul has challenged the sports star to a boxing match to settle the legal woes.

Since Messi’s arrival to Major League Soccer, the league said that it has seen its sponsorship revenue grow 15% to $587 million, with some big names like Celsius becoming its official energy drink.

Lionel Messi's drink brand, Más+ by Messi, has filed a lawsuit against Prime Hydration, the sports drink company co-founded by influencers Logan Paul and KSI, alleging "anti-competitive" behavior.