Clothing brands, this summer, are shifting their strategies to attract modern consumers, with a focus on performance-driven fashion, influencer collaborations, limited-edition drops, and engaging ...

In this fast changing world of technology today, artificial intelligence is thriving to engineer revolution in automotive ...

In our digital first economy, organisations hold a treasure trove of valuable data, including product catalogs, pricing ...

The transparent, non-negotiable pricing approach ... traditional car manufacturers must innovate and adapt their marketing strategies. "The 'fixed-price' model aims to reduce consumer uncertainty ...

Anuradha Bose, Senior VP - Marketing at JSW Paints, was honoured with the CMO Transformation Award at the Laqshya Pitch Best ...

This guide from CreatorDB breaks down the cost for influencer marketing, covering Instagram, YouTube, and TikTok influencer rates, as well as negotiation strategies to help you set the right price and ...

At the afaqs! Digies, industry experts assessed the modern state of affiliate marketing, and the best practices to make the ...

If market share is lost to a competitor, there are several strategies that companies often use to fight back: lower prices, greater marketing efforts, and innovation. While the strategies may be ...