Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

The price of a product is how much a customer is asked to pay for it. When setting a price, a business needs to consider: ...

If market share is lost to a competitor, there are several strategies that companies often use to fight back: lower prices, greater marketing efforts, and innovation. While the strategies may be ...

Clothing brands, this summer, are shifting their strategies to attract modern consumers, with a focus on performance-driven fashion, influencer collaborations, limited-edition drops, and engaging ...

Q1 2025 Management View CEO Rob Spilman emphasized improved Q1 operating results with a $4.8 million improvement in operating profit due to a streamlined cost structure and increased efficiency in ...

[Tiered pricing] boosts the number of users on data plans and should provide a corresponding boost to mobile advertising and marketing, since that industry's metrics are all about eyeballs,? said ...

This guide from CreatorDB breaks down the cost for influencer marketing, covering Instagram, YouTube, and TikTok influencer rates, as well as negotiation strategies to help you set the right price and ...

Anuradha Bose, Senior VP - Marketing at JSW Paints, was honoured with the CMO Transformation Award at the Laqshya Pitch Best ...

In this fast changing world of technology today, artificial intelligence is thriving to engineer revolution in automotive ...

the IAB South Africa Digital Influencer Marketing Committee is collaborating with the organisation’s Research & Measurement Council on a survey, collecting data about pricing, costs, spend ...