This article proposes a dynamic pricing governance (DPG) framework to harmonize profitability with ethical responsibility.

Cheesecake Factory's strategic price hikes and loyalty efforts are lifting sales while keeping price-sensitive guests on ...

By Bernard Kelvin CLIVE“A small shift in price can cause a big shift in perception — that’s smart marketing.”— Bernard Kelvin CliveToday we are looking at simple marketing strategies you can use to ...

As artificial intelligence reshapes the business landscape, the role of revenue operations (RevOps) is undergoing a profound ...

Take a look at your competition. What kind of pricing strategies do they have and what is the perceived quality of their merchandise. Consider Abercrombie and Fitch and Aeropostale. In one ...

If you’re in real estate, you’re well aware that today’s buyer is online first and in-person second. From a Pune apartment to ...

GameSquare’s ETH-focused yield generation strategy is built on top of Dialectic’s proprietary platform Medici, which applies ...

Attendees include but not limited to: Commercial directors of large companies responsible for achieving growth targets, such as Heads of Pricing, Chief Revenue Officers, Growth Officers, Chief ...

State of App Marketing in Asia report highlights a shift from user acquisition to remarketing and full-funnel strategies in ...

Just as brands are recalculating sourcing strategies and cost structures, consumers are reassessing what they buy, who they ...

Diageo’s CEO on pricing challenge: ‘There’s a lot of promotion out there’ ... Marketoonist on price and the 4Ps of marketing ... P&G doubles down on innovation to combat ‘uncertainty’ ... Heineken: ...