Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

Introduction The marketing landscape is evolving at an unprecedented pace, driven by advances in artificial intelligence.

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing moments of the year. 20 Dec 2024 7:00 am Analysis Uncategorized ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

Pricing decisions are often reactive, based on crude cost-plus formulas or gut instinct. This approach is not just outdated; ...

Net revenue is a key financial metric that provides a more accurate representation of a company’s actual earnings than gross revenue.

On January 17, 2025, the US Federal Trade Commission (FTC) released the preliminary observations and findings from its ...

Navigating ecommerce in 2025 presents retailers with many challenges and opportunities for growth. In Searchspring’s recent ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

From service splitting to premium pricing, learn how to structure your SEO offerings to maximize client investment.