Mettler-Toledo is the global market leader in laboratory and industrial scales and balances and holds a leading position in product inspection. Apart from its majority share in laboratory balances, ...

Introduction The marketing landscape is evolving at an unprecedented pace, driven by advances in artificial intelligence.

Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

On January 17, 2025, the US Federal Trade Commission (FTC) released the preliminary observations and findings from its ...

Leading diagnostics chain Metropolis Healthcare is focusing on improving its footprint across key regions by customising its ...

Navigating ecommerce in 2025 presents retailers with many challenges and opportunities for growth. In Searchspring’s recent ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

The restaurant industry is no stranger to challenges, but the last few years have tested the resilience of independent ...

Fuel: Despite being an oil-rich nation, Nigeria faces frequent fuel shortages, making it a top priority for consumers ...