This article proposes a dynamic pricing governance (DPG) framework to harmonize profitability with ethical responsibility.

By Bernard Kelvin CLIVE“A small shift in price can cause a big shift in perception — that’s smart marketing.”— Bernard Kelvin CliveToday we are looking at simple marketing strategies you can use to ...

State of App Marketing in Asia report highlights a shift from user acquisition to remarketing and full-funnel strategies in ...

Ohio marijuana prices are currently 204% higher than Michigan's and the state prohibits advertising on billboards, radio and ...

Discover the essential ingredients for marketing success in Ambi Parameswaran's practical guide, Marketing Mixology, a ...

The Offering is being conducted on a firm commitment basis. Joseph Stone Capital, LLC is acting as the sole underwriter for the Offering. Ellenoff Grossman & Schole LLP is acting as U.S. counsel to ...

Cut everyday food costs with smart shopping habits, insider tips, and lesser-known tactics that help you save more at the ...

To successfully market apartments in the same neighborhood, property managers must shift from a competitive mindset to a strategic one.

Join Bloomberg for an exclusive webinar about Company Financials, Estimates, and Pricing Point-in-Time datasets, expertly presented by Bloomberg’s data specialists. Discover how our data can ...

FND eCommerce case study highlights marketplace opportunities amid growing digital sector across Tyne and Wear.

The Node has established itself in influencer marketing by tackling the 60% commission rates and lack of transparency that ...