This article proposes a dynamic pricing governance (DPG) framework to harmonize profitability with ethical responsibility.

By Bernard Kelvin CLIVE“A small shift in price can cause a big shift in perception — that’s smart marketing.”— Bernard Kelvin CliveToday we are looking at simple marketing strategies you can use to ...

News, analysis and opinion on pricing, promotions and sales strategies and how to build the latest thinking into your marketing plan. With most marketers reporting their function doesn’t have ...

Learn how AI in pricing helps B2B and B2C companies deliver omnichannel, personalized, optimized pricing at scale while ...

Beyond Pricing: Strategies for Business Growth. Explore how smart companies understand their customers’ value journey and design an end-to-end revenue strategy that capitalises on the true earning ...

In response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, ...

State of App Marketing in Asia report highlights a shift from user acquisition to remarketing and full-funnel strategies in ...