The price of a product is how much a customer is asked to pay for it. When setting a price, a business needs to consider: ...

However, the business cannot survive—let alone thrive—unless it is also able to monetize some of that value – in order to generate sufficient funds to pursue future innovations, repay and reward ...

Customers will look at a product and think “Is it worth that?” How businesses will use price as a way to attract customers has resulted in several pricing strategies.

As a business owner, maximizing profitability is a top priority. However, achieving sustainable growth requires more than just increasing revenue. It involves implementing strategies that not only ...

Let’s discuss AI-driven dynamic pricing strategies, their benefits ... it also risks undermining customer trust. A Harvard Business Review study found that price transparency is one of the ...