Neuromarketing is the application of neuroscience to marketing. The term neuromarketing was coined by Professor Ale Smidts in ...

When I founded ArtE, my marketing consulting firm/agency in India, I had no idea that some of my best hires would begin as ...

Adrian Jagodzinski, General Manager for Poland at Caudalie, on leveraging international experience to drive the brand’s ...

This year’s dominating sales trends and technologies build on the growing use of artificial intelligence, which is becoming more impactful in 2025. In addition to AI, sales organizations are enhancing ...

HONOR, a leading global AI device ecosystem company, made a big comeback to the Philippine market back in 2022. With its ...

It starts as momentum. Orders come in, teams expand, and your product line stretches into exciting new territories.

Thatta Cement Company Limited (PSX: THCCL) was incorporated in Pakistan as a public limited company in 1980. The company is ...

McDonald's Corp. just got a vote of confidence from KeyBanc Capital Markets, which raised its price target to $340 from $335 ...

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as ...

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