Tariffs are forcing brands to rethink retail media strategy, with new patterns emerging in Amazon and retail media ad spend, ...

As well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more than just the product’s price”. 31 Jan 2025 1:53 pm News Uncategorized ...

Finding out the cost of Zillow leads can confuse many real estate agents. These leads range from $20 to $60 each. This ...

Nigeria’s beverage market is a battlefield where brands fight fiercely for consumer attention and loyalty. With a population of over 200 million people, the country offers a lucrative but highly ...

Here are some universities that offer marketing certifications: Programs vary widely in price, duration, format (online or in person) and focus. Most certification programs cost from $2,000 to $5,000, ...

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When I founded ArtE, my marketing consulting firm/agency in India, I had no idea that some of my best hires would begin as ...

Expect MediaFuse-Dentsu to challenge conventional strategies and push for transformative change in Nigeria’s marketing landscape,” Rowlands concluded.

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Introduction Understanding product development and marketing strategies of transnational tobacco companies (TTCs) has been of vital importance in developing an effective tobacco control policy.