Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

The key question for businesses is how they can navigate those pricing changes without alienating their customers. Understanding the underlying factors driving price increases and the strategies to ...

traditional car manufacturers must innovate and adapt their marketing strategies. "The 'fixed-price' model aims to reduce consumer uncertainty when purchasing a vehicle. It is not merely about ...

traditional car manufacturers must innovate and adapt their marketing strategies. "The 'fixed-price' model aims to reduce consumer uncertainty when purchasing a vehicle. It is not merely about ...

To fully understand and capitalise on the power of influencer marketing, marketers and brands ... and brands can leverage in their marketing strategies. Collaboration is key to unlocking the ...