You’ll need to understand marketing, financing, customer service and more. However, pricing your offerings optimally is a ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Price: amount paid, influenced by costs, quality, brand, and demand. Pricing strategies: skimming, cost-plus, penetration, competitor, promotional. Demand: quantity ...