That's where many of the most colorful and eye-catching brand mascots were birthed, and why the best get to join the Madison Avenue Walk of Fame every year. Since 2004, the awards have been given ...

Some of the top mascots included the Brawny Man ... Mascots had their heyday back in the 1960s, says Adamson. Back then, brand mascots were just a way to remember a brand. But Americans have ...

Instacart is set to really catch attention with its use of seemingly all the brand mascots ever in its 2025 Super Bowl ad.

Over the past few months, SBLive/High School on SI has been featuring the best high school mascots in every state, giving readers a chance to vote for No. 1 in all 50. The winners and highest ...

StarKist is running a contest to let customers pick Charlie?s running mate from a list of other brand mascots by voting on Facebook. "While contests and sweepstakes have always been an extremely ...

Language learning app Duolingo killed off its plucky mascot, Duo the owl, this week — creating a social media marketing ...

She has been working at PEOPLE since 2024. Special delivery! Instacart's LIX Super Bowl ad unites various brand mascots and characters who work together on game day to deliver a grocery order.