Retailers face challenges such as poor inventory visibility, inefficient layouts, and inconsistent product placement. Without a robust merchandising app , store ...

The best way to measure ROI by analyzing sales uplift, conversion rates, and margin improvements post-implementation. Comparing campaign costs to generated revenue helps quantify the true impact ...

used in setting retailer’s strategy; an acronym for a method of predicting sales and measuring market potential. MADA attributes are assigned to different populations to quantify consumers who have ...