The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...

The club has over 2,500 individual members, comprising bodyshop owners/mangers, estimators, senior insurance and accident management professionals, trade body and supplier personnel.

The change will see the price of both fuels drop by 4p per litre at all Asda and Asda Express branded petrol forecourts. The cuts today mean that the average price at Asda’s forecourts today is ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

is the cheapest place in the country for motorists to fill up their tanks with prices at 3.4p below the national average per litre for petrol and 3.2p for diesel. Read more: Carrickfergus teen ...