The Baby Shark song, which became a global hit around 2018, sparked a viral dance craze across the world and dominated the YouTube charts. The company behind Baby Shark, Pinkfong Company, leveraged on ...

The Pinkfong Company announced on the 27th that it will hold offline events in Korea, the United States, and Japan to commemorate the 10th anniversary of the popular character "Baby Shark".

As Baby Shark celebrates its 10th anniversary, I spoke with Kwon Bit-na, chief strategy officer of the character's creator Pinkfong Company based in Seoul about the journey of this global phenomenon.