The advert was developed by the IPC’s advertising agency adam ... have of the Paralympic Games in the most fun and creative way possible. “For some, the Paralympics is an idyllic event where the ...

She said the Paralympics is “a great opportunity to ... and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of ...

The 30-year-old was one of the faces of the London 2012 Paralympics, winning two gold ... Superhumans adverts and Thanks for the Warm Up (an advert broadcast after the London Olympics).

More than 4,500 athletes from around the world will be battling it out in the Tokyo Paralympics from Tuesday, competing for a chance to stand on top of the medal podium. The Paralympics generally ...