Ferrari and Hot Wheels have joined forces for the first time in more than a decade. The duo has developed nine new products including a limited edition heritage set. The real highlight appears to ...

After ghosting each other for over a decade, Hot Wheels and Ferrari have rekindled their relationship with a high-octane lineup of 1:64-scale models. Collectors are shouting, “Forza Ferrari ...

Most people’s first car was a Hot Wheels. And, for a growing number of adult toy collectors, the iconic die-casts are still among their most coveted collectibles. “Hot Wheels has seen an ...

In a world where everything Ferrari-branded commands a premium, this new Hot Wheels collection is a breath of fresh air. A quick, real-world anecdote: Walking through the Ferrari museum in ...

For the past 10 years, one player has been conspicuously absent from the extensive Hot Wheels catalog: Ferrari. But now the two companies have renewed their partnership, and there’s a whole new ...

Today is the day you can own a Ferrari. Or nine of them, in fact, as Hot Wheels has unveiled a new lineup of products as part of its recently announced collaboration with the Prancing Horse brand.

The set includes a Ferrari 312 P, a tribute to the Hot Wheels brand’s first ever Ferrari model which was released in 1970, and a Ferrari 499P Modificata, the manufacturer’s modern 24 Hours of ...

I can think of many examples here, but I'll focus on what's happening in the Hot Wheels Universe. It's still surreal to think that Mattel will be making a Hot Wheels Ferrari again after all these ...