2019年前后，OPPO“刷存在感”式营销的弊端开始逐渐显现，消费者对“性价比”的要求逐渐转向“质价比”，一度被质疑高价低配的OPPO，销量排名开始出现下滑，尝试冲击高端市场也以失败告终。OPPO的关键人物之一、创造了OPPO营销体系的重要高管沈义人，也在2019年清空了自己的微博，似乎是在为次年的离职做预告。

并推出面向年轻女性群体的分品牌OPPO Ulike。 用这种找准行业细分领域的方式，2008年才正式入局的OPPO，在功能机领域实现了后来者居上。 如果手机 ...

Oppo A5 and A5 Life (or Vitality edition as the direct translation goes) are set to launch in China next week, on March 18. Both phones are listed on Oppo’s official webshop ahead of their ...

At AAD, Ulike also showcased their latest Ulike Air 10 that is the company’s most complete hair removal product, covering the whole body in just 10 minutes. The more affordable Air 3 and the Air ...

Oppo is gearing up to launch its highly anticipated flagship, the Find X8 Ultra, in April. As teasers and leaks continue to pile up, the Find X8 Ultra is shaping up to be one of the most exciting ...

Oppo on Wednesday (March 12, 2025) announced the launch of F29 series on March 20 in India. The Chinese smartphone company said that the Oppo F29 series will feature a 360° armour body, extreme ...