Martech - What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their ...

Relying only on digital or online marketing may unintentionally exclude certain groups of people without online access. As platforms like Facebook, X, and Instagram took off, social media ...

I analyzed 700 vendors at ShopTalk — the biggest e-commerce ... I even replaced myself with an AI bot in my online course! So yes, I truly believe that generative AI will change every industry.

and most SaaS vendors aren’t ready for it. We’re entering the era of Machine-to-Machine (M2M) Marketing, where your next user might be an LLM agent. As large language models become the ...