The Old Spice Fresher Collection makes guys "Smell as Great as Nature Is." Unfortunately, most guys don't live out in the... We’re long-term subscribers to WARC and it’s a tool we use extensively. We ...

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact. Old Spice has always prided itself on depicting diverse 'Old Spice Guys' over the years.

Old Spice campaigns aim at the brand?s video game loving audience. In February, Old Spice unveiled a campaign for its nature-themed body spray and deodorant, Fresher Collection. A video described how ...