LeBron James is Kenough. The Los Angeles Lakers superstar was announced as the first male athlete to be a "Kenbassador" ...

US basketball player LeBron James has said it is “an honour” to have the first Ken doll of a professional athlete be made in ...

Mattel, Inc. has announced the release of a Ken® doll modelled after basketball superstar, author, activist, and ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Elon Musk appears to be breaking from figures in the Trump administration, branding the president's trade advisor "a moron" ...

Senior year is the last ride. Although the NFL probably looked appealing, some of college football's best players decided to ...

US basketball player LeBron James will become the first athlete with a Ken doll made in his likeness. The LeBron James ...

New Brand Presidents to Lead Execution of Path to Potential Strategy, Building on Company's Strong Foundation to Usher in New Era of Innovation ...

Arch Manning already holds one of the nation's highest collegiate athlete NIL valuations, and this week he increased that number by landing another brand deal.

What you cannot see in Ohio is them using their athletic talent or persona off the field to make money. This is because of NIL, or name, image, and likeness. It grants college, and in some other ...

After a tornado struck an Amish community in Michigan, repairs began even before the National Weather Service could assess ...

By shrugging its shoulders at the state's reporting requirements, the university is failing to compile a complete picture of ...