The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was ...

“A Minecraft Movie,” based on the hit video game, opened in theaters this weekend and became a surprise smash, eclipsing the ...

Two of the year's most anticipated films, Barbie and Oppenheimer, were runaway hits at the box office over the weekend, with Barbie blowing past Sunday's already record-breaking estimates ...

A lthough it sounds like something that Matt Remick from The Studio might hastily put together to meet quarterly targets, A Minecraft Movie proves why Hollywood chases IP. Not onl ...

A Minecraft Movie would register the biggest global opening ever for a live-action videogame adaptation. Read on ...