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4 天
Lululemon崩了,3亿中产拒绝买单
Lululemon遇冷,新中产消费逻辑生变。从温哥华街头的社区作坊到市值突破百亿的全球运动巨头,Lululemon用20年时间将瑜伽裤打造为中产身份的象征符号。那句“人到中产有三宝,拉夫、Lulu、始祖鸟”的戏谑,恰是其市场地位的生动注脚。然而资本市 ...
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