A new American electric vehicle startup called Slate Auto has made its debut, and it's about as anti-Tesla as it gets. It's ...

The Michigan-based startup Slate Auto introduced a new $25,000 electric pickup truck that could shake up the EV industry in a ...

Rule changes announced by the Trump administration this week could allow automakers to report fewer crashes involving ...

Slate Auto, an electric vehicle startup backed by Amazon CEO Jeff Bezos, unveiled its inaugural truck the company says starts ...

Tesla has made moves to position the Cybertruck as a working man's vehicle. Goodbye, DeLorean — hello, Ford F-150.

Facing a dip in demand and a brand image impacted by its CEO's politics, Tesla has undertaken a subtle rebranding of its ...

The Slate Truck is an electric pickup truck that will debut at an affordable price, something that promises to revolutionize ...

Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

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Unlike Tesla and Lucid, which launched with high-priced luxury models, Slate wants to flip the model: start cheap, scale up.

The boxy electric pickup was the company's first new model since 2020 ... As recently as April 9, Tesla's website included renderings of the truck in a Mars-like atmosphere and ad copy that ...