Magic Johnson, considered the best point guard in NBA history, expressed confidence in his ability to defeat his rivals, the Boston Celtics, particularly Larry Bird. On Byron Scott's Fast Break ...

NBA might be reviving the iconic show 'NBA Inside Stuff' as new trademark applications have been filed. NBC, set to broadcast NBA games next season, may potentially include a modernized version of ...

A group led by private equity executive Bill Chisholm is buying the National Basketball Association's reigning champion Boston Celtics at a valuation of $6.1 billion, the team's ownership ...

The NBA declined to comment. Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weekly Chicago Catch-Up newsletter. It is unclear how much Chisholm ...

CNBC.com’s Golden & Sherman noted NBC is “considering bringing back a ‘refreshed version’” of “NBA Inside Stuff.” The league on Monday “filed two trademark applications” for “NBA Inside Stuff.” The ...

Previously, Sperling was the SVP and executive producer of NBA Entertainment. He created and developed “NBA Inside Stuff,” NBC’s extremely successful series. “NBA Inside Stuff” is recognized as being ...

The NBA is ready to give the people what they want amid its impending return to NBC next season. Jessica Golden and Alex Sherman of CNBC reported on Wednesday that the NBA is preparing to bring ...

On Monday, the league filed two trademark applications for "NBA Inside Stuff," the name of the long-running NBA highlight show that has aired on three different networks during its history ...