As we move further into 2025, it’s clear that minimalist fashion is more than just a passing trend—it’s a lifestyle choice that resonates with the values of modern consumers.

Since then, tastemakers including India Cardona, Gemma Sort Chilvers and Tia de Haan have chosen to wear the brand's ...

Even though France is home to the biggest beauty brands that are backed by fashion houses, Merit is chasing a different type ...

Chappell Roan says she dresses in minimalist blacks and whites in private because 'crazy' fashion is part of her job now ...