There's a 'perfect' summer dress causing a stir among shoppers thanks to its 'always sold-out' status - but right now, it's ...

Despite the clouds hovering over the UK right now, we’re busy thinking about those sunny summer days – and what we’ll be wearing on them. Word on the street is that the milkmaid dress is going to be ...

Milkmaid dresses started going TikTok-viral last spring and fully took off in the summer thanks to fashion It girls like ...

If you're on the hunt for similar mini dresses that ooze elegance and style, take a look at this long-sleeved milkmaid smock dress in a delicate light pink from ASOS, priced at £35.99.

A white summer dress is a timeless and versatile wardrobe staple for sunny days. From sundresses to statement dresses, here ...

There aren't many dress brands you'll see politicians, daytime TV hosts and fashion editors all wearing, but that's the power ...

Dresses by Kaiia Exclusive to ASOS Bardot neck Puff sleeves Floral embroidery Back zip closure Regular fit This product detail is provided by ASOS. Kaiia, a prominent name in the fashion industry, has ...

Could this be what's happening with the milkmaid dress? "We're in a bit of a regression period, so it's not surprising that a hyper-feminine look is coming back into vogue," Divita says.