There were 15 seconds left on the clock when a 19-year-old college basketball player launched a 16-foot winning shot that would change sports marketing forever. Watching that day was marketing ...

Meet the man who convinced Nike to take a gamble on Michael Jordan There were 15 seconds left on the clock when a 19-year-old college basketball player launched a 16-foot winning shot that would ...

Michael Jordan's shot over Craig Ehlo in the deciding Game 5 of the 1989 Eastern Conference First Round series between the Chicago Bulls and Cleveland Cavaliers is considered one of the GOAT's ...

In Game 6 of the 1998 Finals, Michael Jordan rose above the defense and nailed a clutch jumper to give the Bulls their sixth title.

NBA icon Michael Jordan admits hitting the game-winning shot in the 1982 NCAA Championship Game gave him the confidence he needed to excel at basketball. UNC defeated Georgetown by a final score ...

There were 15 seconds left on the clock when a 19-year-old college basketball player launched a 16-foot winning shot that would change sports marketing forever. Watching that day was marketing ...

Alexander's father shared which players had the biggest impact on his development—and he didn't mention Michael Jordan.

Michael Jordan made so many clutch shots that it is almost impossible to pick the best. But if we're looking for the one that made the biggest impact on the world, there is a clear winner.

It also gave James yet another record, one that – again – came at the expense of his main rival in the GOAT debate, Michael ...