Facebook bought Instagram, a photo-sharing app with no ads, for $1 billion in 2012, while two years later, it purchased the messaging app WhatsApp for $22 billion. Former Meta Chief Operating ...

If you’ve been running Meta ads in the last 12 to 24 months, you would have noticed one key shift – automated targeting. Since the introduction of Advantage+ features in August 2022 ...

Facebook has given a platform to over 100 property ads promoting houses in the Israeli-occupied West Bank. Is the social media company Meta making big money by featuring these ads on the portal? A ...

Meta has announced a range of new AI-driven tools and ad placements designed to help retail and e-commerce businesses enhance sales both online and in-store. These updates include expanded access to ...

Meta’s click to messaging ads have seen significant growth of late, with the promotions helping brands tap into the familiarity and intimacy of DMs, and sparking immediate connection.

Meta holds the second-largest share of the digital ads market, and its all-in-one Meta Ads Manager tool can help you launch campaigns that turn browsers into buyers. Meta Ads Manager is your ...

Meta’s systems knew when teens felt insecure or anxious and served them ads for beauty products or weight-loss services right away. She first detailed these practices in her book Careless People ...

Sheryl Sandberg, the long-time former chief operating officer of Meta Platforms, on Thursday described digital advertising as a fiercely competitive market where consumers have a lot of opportunity to ...

A former Meta executive has made serious allegations against the company, claiming it knowingly targeted teenagers with ads when they were emotionally vulnerable. Sarah Wynn-Williams, who ...

The Meta whistleblower revealed during a recent testimony in front of American senators how the tech giant plays with teens’ emotions and targets them using ads depending on their mental state of mind ...