What’s more, this new Masterpiece toy of Optimus Prime is actually the fourth time Takara Tomy has tackled the fearless Autobot leader. Back in 2003, the Masterpiece line was kickstarted with ...

T he 40th anniversary of the Transformers franchise is coming to a close, but Hasbro is topping things off with a major ...

This self-transforming Optimus Prime by Robosen toy is available from Hasbro’s online store and costs $749.99. Disclosure: Hasbro sent me this toy for the purposes of this review.

The toy can transform from truck to robot with a simple voice command or press of a button. To do so, Robosen packed it with 5,000 components, 27 patented servo motors, and 60 connected microchips ...

The toy features over 80 sound effects as well, which include clips from voice actor Peter Cullen. Plus, the robot can make the classic transforming sound from the Transformers cartoon. The ...

Hasbro and Robosen Robotics announced the most advanced Transformers toy ever, an Optimus Prime with 5,000 components controlled by voice or app. The post Hasbro Announces $700 Optimus Prime Robot ...

Named Basara Prime/Basara Convoy, the prototype for the Takara Synergenex series is based on Basara from the Macross 7 anime. This includes a guitar, which the figure can easily hold and pose with ...

ASUS has had no shortage of attention for the Transformer Prime, most of it positive, but toy and game manufacturer Hasbro isn't so impressed: it has sued ASUS over trademark infringement.Hasbro ...