It's not magic—but it might as well be! Here's why you'll always get an excellent cup of coffee at McDonald's.

McDonald's is launching its Cold Brew Frozen Coffee and Cold Brew Frappe on Wednesday. The fast-food chain has been building out its McCafé coffee menu over the last year.

To us the perfect summer day includes grabbing an iced coffee and a sandwich to enjoy in the sun. There is almost nothing ...

But my preferred method is a classic coffee maker — something that’s quick-brewing ... I also included a couple of dedicated cold-brew makers for the iced-coffee enthusiasts.

Why is this work relevant for Creative Strategy? In 2023, McDonald's Hong Kong decided to permanently upgrade all its coffee to McCafé coffee. Although McDonald's coffee was one of the most consumed ...