McDonald’s has seen its share of high-profile misfires. The most notable flop was the launch of the Arch Deluxe in 1996, a premium burger targeted at upscale adults. Despite a $300 million ...

McDonald's has used arches branding for a product in the past, and it didn't go well. It launched the Arch Deluxe in 1996, and the product flopped. The burger, intended to appeal to more ...

According to Selvaggio, the Arch Deluxe was "supposed to be the first entry into a better burger — premium burger — experience for McDonald’s.” The burger featured a quarter pound of beef ...

In 1991, McDonald's released a low-fat burger called the McLean Deluxe. Commercial: Introducing McLean Deluxe, made with a 91%-fat-free beef patty. Narrator: Ninety-one percent fat free.

McDonald's spent an estimated $150 million to $200 million advertising the Arch Deluxe's rollout ... food chain's executives predicted that the burger would bring in $1 billion in sales in ...