News

THE AFL is pleased to announce longstanding partner McDonald’s Australia will come on board as the official naming rights partner of the much-loved Footy Festival that will return to AFL Gather ...
McDonald’s Australia has appointed Annabel Fribence as its new chief marketing officer with Chris Brown departing the ...
McDonald’s Australia has today announced that after four and a half years at the Golden Arches, Chris Brown has decided to ...
Fans will be able to grab a Macca’s barista-made hot or iced coffee from the McCafe Cart and get their free personalised AFL Captain Card at the Macca’s Captain Card photobooth. There will also be a ...
It’s a rite of passage for every Aussie kid and, after temporarily having the plugged pulled on it, Macca’s has confirmed the fun times have returned. Macca's was sadly forced to put a pin in ...
Squad Down Under' mirrors the behaviour of a group of Australian mates who arrange a Macca’s run through a group chat and head down to their local restaurant. The work marked the return of ...
The challenge for this recruitment brief – and for McDonald's Australia – was immense, requiring a complete strategic reset of what it meant to be "working at Macca's". The final creative solution was ...
Quick-service restaurant McDonald's ran a campaign for its coffee to increase sales, gain share of voice (SOV) and overtake Starbucks to become the top coffee brand in Hong Kong. In 2023, McDonald’s ...