Merchantwise has secured an impressive and comprehensive cross-category retail campaign for the launch of licensed Warner ...

We just got a huge haul of the latest A Minecraft Movie toys, courtesy of Mattel. Editor-in-chief Anthony showcases each one, with a quick guide on how each one of them functions as well as the ...

A Minecraft Movie, from a quick scan of the credits, seems like one of those blockbusters churned out by the committee, the product of a ... Steve action figure by Mattel be flying off the shelves ...

Per the agreement, Mattel’s global licensing rights to develop lines of toys for Toy Story have been extended. The product lines include action figures, vehicles, radio control, games and plush.