With LeBron's new doll, he joins athletes like Serena Williams and Australian soccer star Mary Fowler, who have also been ...

Can LeBron James finally get his own Ken doll? Spoiler alert: yes, he Ken. Just like Barbie, Ken can become anyone he wants ...

LeBron James not only has made his undeniable mark on the court, but he’s continuing to collect more infinity stones for his off-court cultural impact. The legendary basketball player’s legacy will be ...

Mattel launched a LeBron James Ken doll — and yes, he’s an inch taller than any other Ken sold before.

A boxed set of two limited-edition die-cast cars is available for pre-order through Mattel Creations. The set features a ...

Today, Mattel, Inc. (NASDAQ: MAT) debuted the first nine Hot Wheels® products from the brand’s recently announced partnership with Ferrari, the legendary luxury sports car manufacturer. For the first ...

Hot Wheels lineup will include nine Ferraris, plus a limited-edition box set with a 312P and Le Mans-winning 499P.

But for Ferrari, which is notoriously protective of its physical and intellectual properties, hooking up with Hot Wheels is a pretty big deal. But now that it's official, we've got a look at the first ...

LeBron James Becomes First Male Athlete To Have Official Ken Doll LeBron James Becomes Male Athlete To Have Official Ken Doll ...

For the past 10 years, one player has been conspicuously absent from the extensive Hot Wheels catalog: Ferrari. But now the ...

From the fearsome F40 to the legendary 365, the storied 312P, and the namesake LaFerrari, Hot Wheels has just pulled some ...