Today`s marketers — particularly for SMEs — are finding that long-term gains are lost in the pursuit of undefined `vanity ...

Marketing covers any activity that builds positive recognition for your brand and service. It can include promotional activities, sponsored content, direct marketing or advertising. Marketing is ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

According to Gaurav Jain, CBO of ShareChat & Moj, ShareChat’s data indicates that 92% of cricket fans in India now consume ...

A new report takes a fresh look at the CEO-CMO relationship, as marketers increasingly seek buy-in from company leaders for ...

Semify, a leading white-label SEO engine, has launched a new ROI of white-label marketing calculator designed to help marketing agency leaders instantly compare the costs of white-label versus ...

The key to success lies in strategic execution, continuous optimization and an unwavering commitment to reaching the right audience at the right time.

For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

The smaller budgets and tactical pull-through seen in the MM+M/Swoop Healthcare Marketers Trend Report reflect marketers' greater focus on achieving optimization, rather than sheer scale.