If the marketing team is consistently reporting on impressions, likes, clicks or followers—but can’t connect those metrics to qualified leads, pipeline or revenue—this is a clear warning sign.

The blueprint for the best, most effective marketing team differs from brand to brand. If one existed, the CMO role would be a lot easier. Some marketers may feel the demands are ever-changing, with ...

CJ ENM unveils AI content strategy with debut of 'Cat Biggie,' a 100% AI-generated animation series, plus new proprietary ...

Historically, many marketing teams worked in siloes. You'd have your content creators on one team, designers on another, SEO experts working in another area, event managers somewhere else, and so on.