If the marketing team is consistently reporting on impressions, likes, clicks or followers—but can’t connect those metrics to qualified leads, pipeline or revenue—this is a clear warning sign.

Example structure of a mature growth marketing team of 20 people. Image Credits: Jonathan Martinez After the Series E round at Postmates, our team determined we could benefit from having dedicated ...

In many ways, a modern marketing organization structured around functions is like a symphony. Sometimes different sections are louder and more obvious, depending on what’s needed. But everyone ...

The blueprint for the best, most effective marketing team differs from brand to brand. If one existed, the CMO role would be a lot easier. Some marketers may feel the demands are ever-changing, with ...

CJ ENM unveils AI content strategy with debut of 'Cat Biggie,' a 100% AI-generated animation series, plus new proprietary ...

Marketing and Communications Team Our team of experienced communicators helps promote the exceptional programs and initiatives that enhance the UB experience for students. In addition, as senior ...

A marketing consultant is earning praise online for “firing” a client who disrespected his team during a shoot. In a viral LinkedIn post, he emphasised the importance of protecting one’s ...

Team Pumpkin, a leading full-service digital agency, has been appointed to manage the digital marketing initiatives for YAIT, an emerging sports brand specialising in high-quality sports equipment.

Team Pumpkin, a full-service digital agency, has been awarded the performance marketing mandate for Miniklub, a toddler and kidswear brand. The agency will drive Miniklub’s digital growth ...

Team Pumpkin will manage Miniklub’s end-to-end performance marketing efforts, including paid media strategy, campaign execution, and conversion rate optimisation across digital platforms ...

Amanda Seyfried has criticised the marketing team working on 2009’s Jennifer’s Body for “cheapening” the movie and advertising it like a “gory romp”.