Skincare brand The Ordinary went viral over the weekend by selling "ordinarily priced eggs" in collaboration with MSCHF.

It's a trope as old as time - everyone knows it and nobody cares. Here's why the fake death marketing stunt needs to die ...

The Woman in the Yard is vying for the best horror film that has a legendary marketing strategy! In a recent stunt, the ...

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

CMO Dawn Keller explains why a social-first approach is required for a brand that doesn’t have a massive advertising budget.

Michael O'Leary mocked Wizz Air's "All You Can Fly" deal as a marketing stunt. Now he's letting Ryanair passengers spend £79 ...