As at 31 December 2024, cash at bank and on hand (including long-term time deposits) was RMB16,002.668 million, representing an increase of RMB1,264.287 million when compared to 31 December 2023.

An effective influencer-based marketing strategy begins with a deep understanding of your audience. It’s not enough to identify your category; you need to consider what kind of consumer will be ...

For many, the daily influx of news has created a state of distress and despair. Exposure to what feels like an onslaught of troubling news can result in prolonged activation of our stress response ...

In 2024, we also implemented a matrix marketing approach to enhance the brand communication and digital engagement. Our strategy integrated ... a decrease of 6.6 ppt compared to the same period ...

For the past two years, ever since the launch of ChatGPT, there has been a common refrain among companies and organizations of all sizes: We need an AI strategy! The frenzy is understandable.

Then came influencer marketing 2.0, where brands started to use that content as part of their paid social strategy. The ability for creators to reach their followings became less predictable ...