Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event Wednesday.

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered ... brand awareness and recall through marketing, PR, and social media.

To develop specific skills to be a digital marketing expert, focus your training on individual tools. If you're building your skill set as a new college graduate, consider a more comprehensive ...

This means that market segmentation, dividing an audience into smaller groups with similar characteristics, remains crucial for effective YouTube marketing. What’s new about this strategy?

Then came influencer marketing 2.0, where brands started to use that content as part of their paid social strategy. The ability for creators to reach their followings became less predictable ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Alex Dos Diaz / Investopedia Multilevel marketing is a business model where independent distributors sell products and recruit others, earning commissions on both personal sales and the sales of ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...