Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

According to HubSpot, 43% of salespeople require higher quality leads, while 39% seek greater alignment with marketing on goals and strategies. That’s why my strategy emphasizes: • Sales & Mar ...

Close your eyes and pretend you are a brand marketer being tasked with building a best-in-class creator roster. With more than 45 million people identifying as professional content creators, where do ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

adjusting marketing strategy when severe and unexpected disruptions surface. First, though, let's agree on a common definition. Despite variations and nuances, at its core B2B marketing strategy is an ...

Advertising, communications, and PR consultants/agencies seeking to offer better solutions for their clients and increase client buy-in on their strategic recommendations Advertising and Marketing ...

and manufacturing have multiple stakeholders to consider when developing an effective marketing strategy. On the one hand, as a marketer you have to influence business decision-makers and convince ...