According to HubSpot, 43% of salespeople require higher quality leads, while 39% seek greater alignment with marketing on goals and strategies. That’s why my strategy emphasizes: • Sales & Mar ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

clinical development, regulatory, sales & marketing, etc. Our starting point – building the brand strategy In order to develop the brand strategy we first need to map out the competitive ...

Breakthrough Dartmouth study crystallizes AI's capacity to curate services and spur business innovation. Ten tech readiness ...

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: ...

4As offers various learning and development programs, including webinars, workshops, lectures and multiday networking events. There are many reasons for obtaining a digital marketing certification.

Chief Operating Officer (COO) at Amway, overseeing Marketing, Supply Chain, Research & Development, and Strategy. She joined ...

Calhoun County Economic Development will be able to create a marketing strategy for a business park with the aid of a newly awarded state grant. The Iowa Economic Development Authority awarded a ...