bayesm is a software package for Bayesian analysis of many models of interest to marketers. bayesm includes scanner panel data, key account-level data, store-level data, and various types of survey ...

So, together with Kansas City-based Saepio Technologies, the company created a centralized marketing resource center that provided franchisees easy access to customizable templates, logos, and ...

The total budget decisions The allocation of the budget across various marketing vehicles. In this study, the authors focus on budget allocation. Determination of total budget tends to be taken at a ...

San Bernardino Valley College celebrated the 55-year legacy of its historic Liberal Arts Building—home to the Dreamers Resource Center—with a farewell ceremony featuring a virtual reality walkthrough, ...