Providing a means to assess progress, metrics are an essential part of any marketing plan. By constantly measuring actual performance against the metrics, companies can determine whether they are ...

A good marketing plan stems from a clearly articulated business objective. Yours may be growing a client list, increasing ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

The team at TDMC (The Digital Media Collective) use their front-row seat to the evolving e-commerce landscape to share some ...

The year is 2025. You wake up, check your email, and AI has already drafted responses. Your ad campaigns? Optimised while you slept. Your content? AI-generated and scheduled. Welcome to the AI ...

In the dynamic world of digital marketing, personalization, data-driven decisions, and continuous optimization are key to staying ahead of the competition and achieving your business objectives.

Multi-level marketing (MLM), also known as direct marketing ... Typically MLMs offer a detailed compensation plan that outlines precisely how these upline and downline relationships work and ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

Gain in-demand skills to succeed as a strategic and innovative marketer. Drawing on the latest research and insights, you’ll gain an in-depth understanding of customer behaviour and learn how to apply ...