Sylogist's new logo growth and cross-selling strategies make it an attractive investment with strong IRR potential despite near-term headwinds. See more here.

The head of marketing tells Tim Healey why setting the news brand apart requires an approach “that speaks to head and heart.” ...

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

Miami Beach officials released a reality TV-themed promo forewarning spring breakers of rules and precautions that will be ...

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family ...

Whatever music you make, though, learning how to mix it is almost as important as hitting on your musical idea in the first place. A good mix will put that idea on show, whereas a bad mix could well ...

The 2025 Bord Bia Meat Marketing Seminar kicks off this morning (Friday, January 17) at the Killashee Hotel, Naas, Co. Kildare. The annual event is sees meat-industry stakeholders from across Ireland ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

What is the best career fit for me? Take our assessment now. Finding your dream job starts with knowing what makes you the way you are. Simple Statements that relate to you. Unique Be yourself ...

not a marketing expense. In 2022, PPC brought in an average of $2 for every $1 spent, with an average cost per click (CPC) of $1.16. And while social media is still a popular place to advertise ...

Calling for water on the ingredients list makes them convenient and approachable. Adding a liquid with a higher fat content though will make your mix taste just like it was made from scratch. Use the ...

Note that LMMM is not supported anymore, so we highly recommend you switch to Meridian. Marketing Mix Modeling (MMM) is used by advertisers to measure advertising effectiveness and inform budget ...